The numbers in your bank account tell a story. Have you ever stopped to pay attention?
It’s one thing to know exactly how much money is going out the door each month. It’s quite another to pay attention to where it’s going—and what that says about you.
You might not automatically associate your values with your expenditures, but the uncomfortable truth is that they’re usually linked.
People are often shocked to find that the reality of their spending doesn’t match up with their self-image and perceived values.
“I thought I was frugal. $140/month at Starbucks says otherwise.”
“I don’t think of TV as being important to me, but I spend more on cable than I do on books, newspapers, and theater tickets combined.”
And what about your business?
You probably scrutinize the outflows of cash from your business. Or pay someone very qualified to do it for you. (And if not, ahem, please start now.)
The person in charge of your books tracks every cent to ensure that your cash flow is in check, but it’s easy to go on auto-pilot and simply pay the bills that come in instead of analyzing what they say about your business’s values and priorities.
It’s worth your time to take a closer look. What areas are you throwing your money behind? What areas are you scrimping on? The numbers don’t lie. And if you’re thinking: “It’s not my values; these are just the bills required to operate my business,” it’s time to re-think. Unless you’re in ironclad contracts, you can make shifts to better reflect your values. More marketing? More charity? Fewer happy hours? (Or more happy hours?)
This isn’t just bean counting. It’s bean analyzing. Let us know if we can help.