No two businesses are exactly alike. Whether your points of differentiation center on brand personality, geography, pricing structure, size, or the fact that you bring fresh cookies to every meeting, you do something that sets you apart from the competition.
If you’re not a carbon copy company, why do you rely on carbon copy business strategies and listen to carbon copy business advice?
You can draw inspiration from other successful companies. You can even emulate elements of their formulas for success. But the problem with business books and off-the-shelf business software is that they aren’t customized to your unique situation.
Heck, even an article like this one has limitations, because it doesn’t capitalize on all the unique experience we have with a wide variety of businesses. We try to be as helpful as possible with these blog posts, but we know we’re talking to an audience with a broad range of needs.
The solution: Get expert insight, from a real, live person. (Shocking, we know.) A good specialist (think CFO or other consultant) often pays for itself, because he or she can evaluate your unique situation and provide tailored insights.
Books are cool. Articles are cool. Smart people are even cooler. (Psst—we know a few smart people. Let us know if we can help.)