GYMGUYZ Local Schema Template
Owl Bookkeeping and CFO Services Logo White
Expert Bookkeeping At An Affordable Price

An Introduction to Shiny Object Syndrome

We will keep this post short. That is for two reasons.

We respect yout time, and we know how valuable that time is to your business.
If you are like most business owners, it might be easy to distract you fro—
Ooh, what’s over there?!

We cannot speak to the legitimate diagnosis of ADHD in business owners, but we can
say that in our observations we have seen case after case of something remarkably
similar that we refer to as Shiny Object Syndrome.

An example: A business owner who is knee deep into a significant project, such as
opening a new store, reads an article about the benefits of implementing handheld
barcode scanners (bright, shiny object) to track stock and thinks, “Now wouldn’t that be
interesting.”

Suddenly the owner is devoting countless hours to researching vendors for the new
technology, preparing cost-benefits and redesigning product packaging. The owner’s
energy is split between the two major undertakings, in the best-case scenario, or it is
completely diverted from the original project to the newer, sexier project…until
something even better comes along.

On the bright side, it is exactly this tendency toward distraction that makes so many
entrepreneurs good at what they do. Viewed from a more positive angle, this trait is
telltale of great curiosity, of a mind that searches relentlessly for new alternatives, and
of a flexible nature that can change direction on a dime when necessary. (Think Ben
Franklin, Thomas Edison, and Henry Ford.)

On the dark side, losing focus on the most important things can lead to missed
deadlines, neglected customers, lost profits and unproductive employees.

We know you need to get back to work; in the next posts we will talk more about
identifying and wrangling Shiny Object Syndrome.

Can’t wait that long? Give us a call today to talk through it!

Owl Bookingkeeping Home
We have found that the cost savings and efficiencies of working with a company like Owl is more beneficial than hiring our own in-house employee.
With Owl’s in-depth knowledge of our business and an awesome attitude, our business continues to run smoothly.
Owl staff understands not only the financial side of business but is able to coach us on other aspects of business decisions and to help us define alternatives.
The attention to detail, coupled with an understanding of and willingness to dig in to our unique systems and processes has kept us running smoothly.
Previous slide
Next slide

Learn More About How OWL Can Help You

Owl Bookingkeeping Home Icon

Bookkeeping

Whether you need help with accounts payable, payroll or your monthly close, our accountants ensure these critical tasks are completed accurately and on time.

Owl Bookingkeeping Home Accounting Icon

Accounting

When your books are up to date, you can respond to opportunities and challenges quickly. Accurate, bank-ready financials allow you to make better decisions for your company.

Owl Bookingkeeping Home Financial Planning Icon

Financial Planning

Gain access to powerful insight typically only available to companies that employ a full-time controller or CFO. Leverage their expertise when you need it, without adding to your payroll.

Freedom to Focus on Your Business

Our Partner Organizations →

Burns Engineering
Cooks Bellecour
Norway House
owl booking keeping deep see logo
Grey Ghost sound
owl booking keeping evo communication logo
Landlord Resource Network Logo
The Mad Hatter Tea House Logo
Pavement Resources Logo
Medical Alley Logo
Growing Edge Logo
nology
La Boulangerie Marguerite Logo
Claire Givens Violins INC
Asian American Organization Project
Beyond Words Co
Esteem
Access Philanthropy

Get the Full View of Your Business Financials

Just like an owl can turn their head 270 degrees to see the whole landscape, Owl Bookkeeping and CFO Services can help you see your full financial picture.

Call us today: (612) 816-6007