GYMGUYZ Local Schema Template
Owl Bookkeeping and CFO Services Logo White
Expert Bookkeeping At An Affordable Price

The Midwest Mindset

For everyone who thinks the Midwest is simply a cluster of flyover states, take note: the Midwest mindset could be the secret to better business performance.

What is the Midwest mindset?

According to a recent feature in Entrepreneur, the  Midwest mindset is all about hard work, sweat equity, efficiency, and—above all—smart, deliberate growth.

The feature’s author, Jeffrey D. Epstein (not to be confused with the infamous financier of a similar name) insists that the Midwest mindset leads business owners to think twice before turning to outside financing. Instead, they’d prefer to bootstrap the company, never “wooing backers with a growth-at-all-costs strategy.”

Growth isn’t the enemy. It’s the “at all costs” growth strategy that’s a problem, according to Epstein. When you are purely focused on expansion, you’re at risk of compromising quality and brand integrity. And while taking on outside investment isn’t inherently bad, it’s full of potential pitfalls. When you’re beholden to investors, there are additional cooks in the kitchen, and the broth is at risk.

Epstein advises thinking like Midwesteners. Apparently we’re known for “humility and a can-do attitude.” We’re not stingy; just practical and efficient. That means looking for smart opportunities to save. At Owl, we’ve had a Midwest mindset all along, even though we never called it that. Every day, we help companies save on staffing costs by providing rock star employees on an as-needed basis. We also help them make savvy financial decisions.

Call it Midwestern if you want. We just call it smart. And we think you should call us.

Owl Bookingkeeping Home
We have found that the cost savings and efficiencies of working with a company like Owl is more beneficial than hiring our own in-house employee.
With Owl’s in-depth knowledge of our business and an awesome attitude, our business continues to run smoothly.
Owl staff understands not only the financial side of business but is able to coach us on other aspects of business decisions and to help us define alternatives.
The attention to detail, coupled with an understanding of and willingness to dig in to our unique systems and processes has kept us running smoothly.
Previous slide
Next slide

Learn More About How OWL Can Help You

Owl Bookingkeeping Home Icon

Bookkeeping

Whether you need help with accounts payable, payroll or your monthly close, our accountants ensure these critical tasks are completed accurately and on time.

Owl Bookingkeeping Home Accounting Icon

Accounting

When your books are up to date, you can respond to opportunities and challenges quickly. Accurate, bank-ready financials allow you to make better decisions for your company.

Owl Bookingkeeping Home Financial Planning Icon

Financial Planning

Gain access to powerful insight typically only available to companies that employ a full-time controller or CFO. Leverage their expertise when you need it, without adding to your payroll.

Freedom to Focus on Your Business

Our Partner Organizations →

Burns Engineering
Cooks Bellecour
Norway House
owl booking keeping deep see logo
Grey Ghost sound
owl booking keeping evo communication logo
Landlord Resource Network Logo
The Mad Hatter Tea House Logo
Pavement Resources Logo
Medical Alley Logo
Growing Edge Logo
nology
La Boulangerie Marguerite Logo
Claire Givens Violins INC
Asian American Organization Project
Beyond Words Co
Esteem
Access Philanthropy

Get the Full View of Your Business Financials

Just like an owl can turn their head 270 degrees to see the whole landscape, Owl Bookkeeping and CFO Services can help you see your full financial picture.

Call us today: (612) 816-6007